@shapshak - the reason why I am cancelling my SA @stuffmagazine subscription
Hi Stuff Team
I am curious how you still charge your existing subscribers more for a renewal than you charge new subscribers for a subscription (as per your ad in the latest issue). I had this issue with you last year at renewal time.
I wish to cancel my subscription and I think it is only fair to give you honest feedback:
· Your inconsistent pricing for loyal subscribers
o It’s cheaper to buy it on www.MySubs.co.za where I assume you would need to pay a commission
o Your ‘subscribe now’ offer in your magazine is cheaper than my renewal
· Articles are poorly translated from a UK audience to a local South African one (if at all).
o E.g. your latest edition says that new iPad’s 4G LTE is not supported in the UK…. I would rather be told that MTN & other providers are testing their LTE and plan to release around xxxxx……
o There are a number of locale references to the UK
· I would love to see what is happening with local ‘Stuff’ – there are so many designers, engineers, artists, gadgetiers, inventors etc. that need to be discovered.
· Your stuff.co.za website doesn’t exist and the only info on Avusa’s site is dated from 2009. A website and newsletters are great ways to engage your subscriber base with additional info whilst the next editions are being prepared – especially in your fast moving tech world.
o http://www.avusa.co.za/businesses/media/magazines/stuff - dated
o http://www.stuff.tv - UK site
o My popular mechanics (www.popularmechanics.co.za), Tech Smart (free www.techsmart.co.za) and Wired magazine (www.wired.com) subscriptions all manage to send out monthly mailers and run websites.
· I intent to take up a digital subscription to the foreign editions instead
o I’m glad to see you have a digital version on Zineo too (I don’t recall seeing an advert in your latest edition but I may have overlooked it) but I will prefer the foreign content at present.
o Remember that awesome TV show in the 90’s called “Beyond 2000” that lived until 1999? At least you have taken the next step!
I trust you can take my comments as constructive and re-consider your product and offering to your subscribers. I can’t be the only one out there who feels like this!
You have my details if you wish to try convince me otherwise!
Regards,
Alon Berman
From: renewal@avusa.co.za [mailto:renewal@avusa.co.za]
Sent: 20 April 2012 04:34 AM
Subject: Your renewal notice from Avusa
Dear Mr. Berman,
Your Stuff Magazine subscription is due to expire on 15 May 2012. Please see attached renewal notice.
We would like to thank you for your support. In order for us to ensure an uninterrupted service, kindly contact us to renew your subscription or, for your convenience, you can now pay for your subscription at any outlet displaying the EasyPay logo.
You are welcome to contact us on 0860 123 300 from Mondays to Fridays between 07H00 and 15H00 or send an email to renewal@avusa.co.za.
We appreciate your continued support and look forward to hearing from you.
Sincerely,
Shaheed Essop
Subscription Retention Manager
NB: Should this email not have an attachment, please contact our call centre on 0860 123 300.
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